Values

“If you love the job you do, you never work a day in your life” Confucius

At Direct Response we love what we do! We strongly believe that by enjoying what we do and by being empowered to do it we can deliver great service to our customers.

AGILITY

“Insanity is doing the same thing every time and expecting a different result” Albert Einstein

Our business, like our customers’ needs to evolve to stay ahead of the competition which is why we are so committed to being one step ahead of the market place and offer innovative approaches to new and existing business issues.

At Direct Response we are also aware that doing ordinary things extraordinarily well produces extraordinary results.

To deliver these kinds of results an organisation has to be agile. We use a simple Quality model called PDCA to assist us in driving service and change and improvement for our customers and for ourselves.

BEING THE BEST

“Winning is not a moment, it is a way of life” Dailey Thompson

We believe that the key component in being the best is having the right people and the right team. A key component is also how an organisation defines its goals, builds systems and achieves them and most importantly the people and organisation must have and enjoy a strong cultural principal of being the best. There are a number of key areas that define and we benchmark how we define and measure being the best. These are:

• Quality
• People
• Service
• Technology
• Growth

At Direct Response we have underpinned this into one measurable system called “Net Promoter”. This is an international standard and recognised benchmarking tool to establish how many customers recommend us and why and how many of our customers are passive and how many customers feel we could do something differently.

This tool is used to establish the route cause of any change and improvement needed and can be used both externally with our customers or partners or modified slightly and used internally also with our staff.

RESPONSIBILITY

“Responsibility does not lie with the leaders of our countries or with those who have been appointed or elected to do a particular job. It lies with each of us individually” HH the Dalai Lama

At Direct Response we go to great lengths to empower one another, support one another, and be proud of responsibility to one another, our customers, and the wider community.

This approach is so simple and yet we are passionate about it and it produces the greatest satisfaction and delivery of outstanding service.

Corporate Social Responsibility
Investor In People
Corporate Responsibility

“Living with integrity means:

• Not settling for less than what you know you deserve in your relationships.
• Asking for what you want and need from others.
• Speaking your truth, even though it might create conflict or tension.
• Behaving in ways that are in harmony with your personal values.
• Making choices based on what you believe, and not what others believe”

If you know you are working with or for a company with complete integrity you know exactly what you are getting and exactly where you stand as a customer or individual.

This in turn brings trust, peace of mind and a strong foundation on which to build a long term partner relationship.

COMMITMENT

“Nothing great is ever achieved without being born from commitment. Once you are committed doors open, opportunities occur and an amazing feats happen” Pete Goss

Delivering service excellence and true quality consistently is not something that is easy to achieve. To do this, we work as a team, deliver on our commitments to one another and you the customer.

At Direct Response we believe working to a commitment and a deadline is as important as responding rapidly to an emergency.

If we make a promise to you, you can be assured we will do everything possible to make sure that promise is fulfilled and our dedication and commitment to you will become apparent from the day the relationship begins all the way through its life.