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Firebox- Direct Response call centre case study

 Call CentresFirebox is extremely happy with Direct Response services and we would actively recommend DR to our own clients and contacts  Call Centres  Operations Manager

firebox.com call centre case study

Client background

Innovative online company Firebox sells the latest gadgets, games, gifts and toys via its award winning website and mail order catalogue.

Founded in 1998 by university friends Michael Smith and Tom Boardman, Firebox attracted almost 10m visits in 2009.

Client requirements

Firebox are heavily committed to delivering an excellent customer service and providing an enjoyable shopping experience. They required a service to:

  • Increased call centre capacity
  • Outsource all order calls
Direct Response solution

We offer the best solutions for their business requirements which consistently increase call centre capacity and help maintain their excellent customer service

  • Bureau environment call centre
  • 24/7, 365 operation
  • Integration of DR and Firebox systems
Results
  • Firebox are happy to outsource all order calls (approx              23,000 mins per month during Christmas rush)
  • Improved customer service
  • Increased confidence in outsourcing
  • Firebox have asked DR to help launch their brand in the           USA
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