Company Background

• To provide consistently high quality business communication
• To provide a 100% commitment and accountability to our customers and endemic customer focussed excellence
• To be proactive and consultative, thus to provide fundamental solutions continuously tailored to customers' business
• To provide customers with a one stop capability
• To give value for money
• To provide our customers with 24 hour focused support
• To make all employees multi tasked and able to handle any customer call
• To communicate with our customers in full - CRM at its best
• To process map all customer activity for fast and efficient action
• To communicate fully and freely between management and employees
• To provide staff continuity
• To ensure that all DRL staff are working for our customers

• attract new customers
• retain our existing customers

• Direct Response has a company wide focus to provide every customer with a business solution that is totally orientated around assisting and improving their business. Direct Response will do this in a manner that is unique and at a quality level that is unprecedented in the market place.
• The customer will always be central to any decision within the organisation. Any decision made within the company will be to ultimately improve the level of service, solution and the value for money that we can provide them, and staff should regard themselves as much as consultants providing best advice to clients as sales people. We all work for our customers.
• Direct Response will always ensure that the price is fair to the customer for the level and value of service that they receive with 24hour focused support. To this end all staff will regard themselves as directly responsible to our clients but at the same time communicating with responsible management whose function will be to resource sold products. Account management is a critical company function to ensure that clients are retained.
• Direct Response staff may therefore be multi-tasked and are trained to handle any customer call. All customer queries or problems will be process mapped and escalated and dealt with accordingly, both professionally and quickly. Customers will invariably be updated and kept in the loop proactively.
• Direct Response therefore regards itself as a proactive organisation, using its Management System based on the International Quality Standard to remain proactive at all times.
• Customers soon come to regard Direct Response as a trusted supplier. This is achieved through frequent contact by their client manager and by a developing rapport with the dedicated members of his team. It is the team deal that with the customer not the first person that happens to be free. To further develop the relationship, Direct Response avoids the disruptive process of continually changing its client managers. CRM at its best!

• Direct Response is committed to being the leading provider of services helping businesses communicate to their customers through our voice data and call centre services.
  
  
• Direct Response is a forward thinking organisation continually looking at the latest technologies in order to be able to offer its customers the most effective service at the greatest value for money.
  
  
• Direct Response is a customer-facing organisation: this applies not just to our customers but our internal customers, our staff.
  
  
• We believe in an inverted management structure, which means the board of Directors work for the Management team and the Management teamwork for the Staff and we all work for our customers.
  
  
• Direct Response is committed to following the road towards Total Quality. We do so by continuously developing and implementing systems and controls, in order to maximise the efficiency and quality of our organisation.
  
  
• We belive in investing heavily back into our greatest asset, our staff, in order to enhance self-esteem and their quality of life. We also believe in the empowerment of our people to achieve our goals.
  
  
• Direct Response is committed to using clear measurable processes.
  
  
• Direct Response is committed to rapid growth whilst maintaining quality of services second to none.
  
  
• We are an equal opportunities employer.

Chris Robinson
Managing Director 01 February 2006