Business strategists should consider web analytics a central part of their planning strategy, a new article attests.
According to Andrew Hood on E-consultancy, the web analytics sector must adapt to changes in the industry by offering enterprises the help they need.
He writes: "Analytics is absolutely key to strategy and the industry needs to build services that genuinely help organisations bridge the gap between the technical barriers and the vital business information."
Mr Hood observes that just under half of firms' analytics budgets are allocated for investment in technology - as revealed in a forthcoming report from E-consultancy and Lynchpin.
Some 80 per cent of web analytics technology could soon be available for no charge, chief executive officer of IndexTools Dennis Mortensen reportedly states.
Olivier Silvestre, director of Visual Sciences, recently wrote on DMNews that web analytics should be an integral part of search engine marketing campaigns.
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