A motoring group has implemented new telecoms equipment in a bid to boost its customer service.
ACF Car Finance Limited has put Log VoIP Recording systems in place at its Chester call centre.
Lorna Rossi, head of call centre and new business acquisition for the firm, commented on the benefits that this will bring.
She said: "By recording essential data, it will enable us to improve our service further by capturing exactly what our customers want and need."
Ms Rossi added that the software will also be used to improve the performance of call centre workers, which she stated "can only enhance their career opportunities".
She revealed that this will be achieved through boosting operational effectiveness at the consumer care complex, with any problems being solved "promptly and efficiently".
Elsewhere, online postage and shipping software firm Stamp.com recently selected new customer relationship management in a bid to improve its consumer care via the internet, phone and email.
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telecommunications