Brits place so much emphasis on the ability to communicate that they would rather give up a holiday than the internet and mobile telecoms services, it has been suggested.
Reacting to a study which found only ten per cent of people would cut back on their broadband spend, Meleri Thomas, communications manager at Ofcom, said this shows how vital Britons see being able to contact and keep in touch with others.
She said: "You could argue that consumers are placing a great deal of importance on being able to communicate."
The study, which was carried out by Ofcom, also found that only 19 per cent of respondents would reduce their mobile telecoms spend, while 47 per cent would cut their outlay when it comes to going out for dinner and 41 per cent would shell out less for a holiday.
Ms Thomas added that the firm's research had also suggested that consumers are seeking out the best deals for broadband and telecoms services.
Elsewhere, a study by Mintel revealed that sales of technology rose by almost £6.2 billion between 2004 and 2008.
This news feed has been brought to you by Direct Response Ltd, the award winners for business telecoms.  |
telecommunications