Individuals who want to be sure of the quality of an item before purchasing it are the hardest group to sell to for e-commerce businesses, according to a retail expert.
Rich Beattie, vice-president of Mercado Europe, said he believes that e-commerce has to tackle the fact that consumers want to physically feel and touch an object before they part with their money to purchase it, according to Internet Retailing.
He notes that ways to improve product confidence include better descriptions, the use of 3D imaging and zoom capabilities on pictures, as well as the recent boom in peer-to-peer social networking, which helps to raise confidence in a product if it is rated well by others.
In related news, a report recently released by Verdict Research showed a 35 per cent year-on-year increase in online spending last month.
Furthermore, the report predicted that the e-commerce industry could grow to a level of £44.9 billion by 2012, rising from £14.7 billion.
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