Giving consumers the chance to combine web-based tools with call centre service has boosted the results of one price comparison site.
Car supermarket group Motorpoint has revealed that consumer activity in 2007 was defined by multi-channel telecommunications.
More than 25 per cent of the group's customers either used a combination of online reservations with telephone confirmations to reserve and pay for their vehicles online or conducted the process entirely on the internet, a new report from the group has noted.
Paul Winfield, operations director with Motorpoint, asserted that using web-based facilities such as e-contact centre services and websites can help customers conduct invaluable research before making their final purchase decision.
"This demonstrates to me that the buying public has 'got it' way ahead of some car retail industry pundits who watch online buying trends but who confuse potential customers doing research with actual customers buying a car," he said.
Meanwhile, comScore figures reveal that more than two million car insurance policies were purchased online in 2007.
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