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Online banking 'third most popular web activity'

06/05/2008 13:28:18

Web financial services are the third most popular type of internet activity, behind email and search, and new study indicates.

According to Gartner, consumers are most likely to engage with internet banking after search and email, with social networking activities coming in fourth place and e-commerce ranking fifth.

Telecommunications advances such as web chat are predicted by the research company to be part of a "new trickle-down phenomenon" where applications increasingly mimic real-life actions.

Transactions, entertainment and social forms in the 'real world' will be recreated on the web with the help of advanced applications and telecoms facilities, the report predicts.

And teenagers are set to lead this trend, notes Elroy Jopling, research director at Gartner.

Telecoms service providers can take advantage of this phenomenon by enriching mobile devices with as many applications as possible, Mr Jopling suggests.

Cliff D'Arcy, a personal finance author, last week suggested that mobile banking could help foster a responsible attitude to spending among consumers.

This news feed has been brought to you by Direct Response Limited, the award winners for Business Mobile Services. For further information please visit www.drltd.comADNFCR-1202-ID-18580582-ADNFCR


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