The property sector is making greater use of e-commerce by increasing its online marketing, it has been claimed.
According to Michael Nutley, editor-in-chief of New Media Age, ad-spend for online marketing is increasing as the method appears to result in more sales.
He also claimed the property market has started to develop its online presence, in response to the difficult conditions the sector is facing.
Mr Nutley explained: "Earlier this year property became one of the top five spenders for interactive marketing - it edged out technology."
The expert also said there is still a gap between how much is spent on internet marketing and how long customers spend online and suggested the advertising in the medium is becoming more important.
According to the Internet Advertising Revenue Report, search and display-related adverts are the two main formats used, at 44 per cent and 33 per cent respectively.
The study, released by the Internet Advertising Bureau and PricewaterhouseCoopers, found spending was up 12.8 per cent in the second quarter of the year, when compared to the same period in 2007. |
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