Mobile device owners do not mind receiving ads on their phones if their bills are reduced as a result, a new report claims.
According to Nielsen Mobile, 58 million mobile subscribers in the US have been on the receiving end of a marketing campaign via their phones in the last 30 days.
And 32 per cent of those polled said they would be willing to view mobile ads if doing so would lower their phone bill, while 13 per cent would trade off the receipt of mobile ads if available media and content improved as a result.
"Successful mobile marketers will meet the challenge offered by consumers by engaging with them in a way that adds value to the mobile user content experience," said Jeff Herrmann, vice-president of Nielsen Mobile.
Some 28 million people asserted that they had responded to an ad on their mobile device at least once.
In related news, broadband comparison website Top 10 Broadband reports that sales of mobile broadband have increased by more than 50 per cent month-on-month for the past half-year.
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