The delivery of event tickets via mobile devices could save the industry money, it has been suggested.
A new report by Juniper Research suggests that the practice looks set to proliferate as companies acknowledge its benefits for the bottom line.
Other advantages of mobile ticketing systems include a lower tax on the environment and improved security, the report indicates.
According to Juniper Research: "2007 [was] an important and groundbreaking year for the sector, with trials and commercial deployments expected to continue throughout 2008 and beyond."
More than 2.6 billion tickets will be given to consumers via their mobile devices in the years leading up to 2011, the report stated.
Companies including Ticketmaster, British Airways and Tickets.com are said to have adopted mobile methods of ticket dissemination.
It followed last year's announcement by the International Air Transport Association that barcodes on handsets are to become a new standard, replacing conventional boarding passes.
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