Consumers are increasingly open to the idea of accessing financial services on their mobile devices, a new report indicates.
According to eMarketer, a number of recent surveys have demonstrated the growing profile of mobile banking as people grow more comfortable with next-generation telecommunications.
The report cites Javelin Strategy and Research statistics reported this month by BusinessWeek, which revealed that 108 million US residents are set to use their mobile devices for banking services by 2012.
And TowerGroup reportedly found that almost 41 million US consumers are set to carry out banking activity on their mobile phone at least once every 90 days in four years' time.
Lisa Phillips, senior analyst with eMarketer, said that customer loyalty could be improved by mobile banking.
"Banks that offer mobile alerts to customers to help them avoid overdrafts may lose out on some fees, but they'll reap much more in customer loyalty," she said.
Meanwhile, a recent comScore report found that a quarter of financial services customers would be willing to discuss their account with a banking representative via online mediums like web chat.
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