The use of mobile VoIP could allow firms to improve their customer service, it has been claimed. Howard Spink, UK director for customer interactive solutions at Dimension Data, commented that this telecoms technology may be able to support consumer care. He said: "It can play its part in extending [customer service] beyond the boundaries of the head office or the branch office, so adding better service." Mr Spink added that it can also result in firms separating their consumer care sections, meaning that a workforce does not have to be tied to a single desk or area. He explained that the use of this telecoms technology can allow companies to improve their ability to answer queries made to their call centres at the first attempt. A recent study by In-Stat found that the VoIP applications market will generate revenue of $32.2 billion (£19.5 billion) each year by 2013, with this sector having more than 278 million users by then.
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