A new marketing system called Digital Brain, launched by the Digital Marketing Group, will help call centres gain a more precise interaction with consumers, it has been claimed.
The system will amalgamate online and offline data, such as purchase history, about each individual customer, which can then be held at contact centres, Precision Marketing reports.
This in turn will help brands to use more focused and specific contact strategies, which will be unique to each person and will be based on their previous interaction with the brand.
Ben Langdon, chief executive of the Digital Marketing Group, commented: "Digital Brain allows brands to understand, instantly, what is the most appropriate response. This is simply good direct marketing - ensuring the message to the individual consumer is personalised, relevant and timely."
The Digital Marketing Group specialises in digital communications and believes that the boundaries between digital and direct marketing are becoming increasingly blurred.
This news feed has been brought to you by Direct Response Limited, the award winners for e commerce solutions. For further information please click here or visit www.drltd.com |
OUR PEOPLE
