Mobile-compatible websites are set to proliferate, according to a new report.
Forrester Research asserts that growing adoption of 3G and 3.5G mobile devices could drive internet services to cater more readily to these users.
3G mobiles are to overtake GSM-online and GPRS phones in two years, with one-in-four consumers predicted to have such a phone by 2013.
"To drive the mobile internet, operators will need to push flat-rate data plans, increase the number of relevant services and applications and introduce new devices that provide a better user experience," said Pete Nuthall, Forrester analyst.
He explained that rolling out advanced mobile devices and deploying high-speed mobile networks could not along drive demand, with below 50 per cent of 3G phone owners currently using the superior capability of their handsets.
The number of people accessing the internet via their mobile devices is expected to triple in the next five years.
Meanwhile, a recent Nielsen Mobile study found that 32 per cent of people would be willing to view ads on their mobiles in exchange for lower bills.
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