E-contact centres may be a vital tool in dealing with customer requests for out-of-stock products, a new article advises.
According to E-consultancy, offering to email consumers when their desired item comes back into stock is a good customer retention strategy that a well-managed e-contact centre could help with.
Other e-commerce advice from the news provider includes taking products that are no longer in stock off website display areas, as well as offering similar items that may suit customers' online shopping needs just as well.
Referring customers offline to a place where their wanted item is available is also recommended by the industry news and advice source.
"Customers should not be allowed to begin to purchase items that are out of stock, as this can frustrate," the site asserts.
Helen Lord, fraud and regulatory compliance director at Experian, has this week advised vigilance for consumers during online shopping sprees.
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