The first sales indicator to measure online shopping growth is to be launched next week by the British Retail Consortium (BRC) and KPMG.
Released alongside the BRC/KPMG Retail Sales Monitor, the statistics will show how e-commerce, mail order and telephone sales have increased compared to the figures for the previous year.
The organisations said the indicator has been complied due to the increasing popularity of non-store sales and claimed BRC members expressed an interest for a more accurate measure.
Dr Jonathan Reynolds, academic director of the University of Oxford's Institute of Retail Management, commented: "As the range of ways people shop develops, an equally robust measure for non-store sales will be a valuable new piece of data."
Stephen Robertson, director general of the BRC, also said the indicator will help put online shopping sales into context and allow their impact on the high street to be evaluated.
According to the July 2008 IMRG-Capgemini online sales index, 17 pence out of every pound is now being spent over the internet. |
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