Increasing numbers of people are choosing to go online shopping rather than go to high street stores, a new study has suggested.
E-commerce continues to defy the overall slowing in consumer activity, with online shopping last year rising 35 per cent, according to Verdict Research.
This rate of growth is almost ten times that experienced by the total UK retail market and the trend looks set to continue with an estimated 13.8 per cent of all purchases to be made online by 2012.
Over half of online shoppers had access to broadband last year, a marked increase from 2006 when less than one-third did.
With the increased availability of faster internet connections and the future increase of the younger generation's spending power, e-commerce looks set to go from strength to strength, Verdict said.
Malcolm Pinkerton, senior retail analyst for Verdict's report, stated: "In many cases online and in-store sales channels will simply blur into one, becoming fully integrated."
Figures from the IMRG Capgemini e-retail sales index show that the poor weather recently has sparked a boom in online clothes shopping as consumers try to avoid the high street.
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