Consumers are continuing to take advantage of online shopping deals despite the credit crunch, it has been reported.
E-consultancy's Online Shopping and Credit Crunch Survey Report discovered that while 64 per cent of people are planning to reduce their overall spending in the current economic climate, 56 per cent plan to access e-commerce facilities to the same extent as they already are.
Retailers were advised to consider offering user reviews or submitting their product feeds to comparison sites, as such measures are important to customers when making a purchase decision.
Nevertheless, 64 per cent of those polled stated that price was the most important online shopping factor, with 24 per cent claiming that user reviews and recommendations took precedence over cost.
Meanwhile, Internet Retailer reports that retailers feel that technological limitations are the main obstacle to improving the online shopping experience, a study by Retail Systems Research LLC found.
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