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Domain names 'gives businesses online presence'

26/02/2008 14:49:35

Businesses with their own domain name may have more of an online presence than those which do not, it has been claimed.

Discount Domains states that a good domain name can represent both the company and the brand and commented that "so many" have already been snapped up.

An effective domain name can increase traffic for an online shopping or click to chat website.

Speaking on behalf of the company, Andrew Lawrence stated that the cost of such an advertising tool has fallen over recent years, making it easier to pick one up.

"A new domain name used to be around £90 seven or eight years ago. Now they are going for about £10 to £20," said the official.

This comes as Cruise.co.uk has become the most expensive .co.uk domain name sold in the UK.

It was bought for £560,000 from German travel firm Nees Reisen.

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