Only one in 12 consumers feel valued by companies, according to a new study.
New research by Jacada and YouGov, emphasises the importance of a well-operated call centre.
Of those asked, 76 per cent said that had contacted a call centre due to consumer care problems.
Almost half - 48 per cent- of respondents said their issues were dealt with over the phone, compared to the 63 per cent that resolved their problems on the internet.
Meanwhile, 39 per cent suggested that customer care had got worse since the start of the recession.
Guy Tweedale, senior vice-president of Jacada, said: "We are hoping that these shocking results will act as a wake-up call for British businesses, as companies simply cannot afford to alienate their customers in this way."
Elsewhere, effective consumer care was rewarded last week at the Customer Contact Association's annual awards night, with Sky among those picking up honours.
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