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Customers frustrated by poor communication

03/12/2009 08:55:48

Consumers are most frustrated by call centre agents that stick to a script and communicate poorly, a new study has found.

Research from Aurix revealed that these issues came out on top among the 100 participants surveyed.

Rude call centre operators, unsubtle selling attempts and insensitivity were also noted as major consumer care no-nos.

Peter Rogers, chief executive officer for Aurix, said that call centre workers and bosses face all kinds of challenges every day.

He added: "With the ability to quickly and easily search speech in call recordings, they can identify any bottlenecks, dealing with skills gaps or poor communication."

Mr Rogers also said that firms should cut out any grievances among their customers at the earliest opportunity.

Elsewhere, earlier this week call centre best practices were outlined in a new study released by Archway.

The white paper stated that many firms are underestimating the impact of customer retention.

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