Customer service is key for small businesses, a new study has suggested.
Research from RatePoint found that half of small companies said consumer care, which could include the use of a well-operated call centre, is what sets them apart from larger firms.
The study also showed that 40 per cent of the businesses questioned reported some success in their efforts competing with their more sizeable rivals.
Neal Creighton, chief executive officer for RatePoint, said that smaller firms "live and breathe quality customer service", adding that this can be part of a company's marketing strategy.
He explained: "Great customer service creates satisfied customers who become loyal brand champions. The key is for small businesses to effectively collect and feature those satisfied customers to help bring in new customers this holiday season."
In other news, consumer feedback management firm Bharatbook.com has suggested in a new report that businesses should consider using social networking as a focus for customer service.
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