Google's web success was achieved by a deep-seated commitment to consumer interests, one industry expert claims.
The company's products are defined by their simplicity, observes Jack Wallington of the Internet Advertising Bureau (IAB).
And it is this simplicity that has strengthened both the company's brand identity and its usability, Mr Wallington claims.
Consumers using Google's search engine to access an e-commerce site or other online resource immediately know how to use the homepage because it lacks clutter, he says.
"At the end of the day when the consumer is searching they want to get the most relevant and the best quality site back and Google put a lot of effort into making sure the consumer does," the IAB representative asserts.
As the trade association for the online marketing industry, the IAB helps its members develop their brand and engage their customers during the online shopping or web surfing experience.
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