The internet is gradually becoming a more trusted resource for the purchase of car insurance, a new report indicates.
New figures from comScore indicate that three per cent more consumers had purchased their main automobile cover policy on the web during the third week of March 2008 than the corresponding period a year earlier.
Online shopping is still not as popular a way of buying cover as the traditional high street vendor - but it is catching up, the analyst's vice-president, Kevin Litt, comments.
He asserts: "While it still remains the primary method, these latest findings show us that the landscape is beginning to change, with more and more consumers turning from traditional, offline channels to the internet."
E-commerce car insurance sales accounted for 15 per cent of current deals during the third week of March, compared to 53 per cent for offline arrangements.
A previous survey by the company found that General Motors was the heaviest online advertiser in the automobile market in January.
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