Call centre customers are most frustrated by overseas agents when ringing a consumer care helpline, a new study has found.
Research by YouGov for Kingston Communications found that this is the top bugbear for 54 per cent of respondents.
Navigating through automated self-service systems took second place with 22 per cent, while agents relying on scripts was the main annoyance for 12 per cent of participants.
Meanwhile, 32 per cent of those asked said that they never or rarely have their problem resolved upon first contact with a call centre.
Nick Thompson, director of services for Kingston Communications, said: "While all businesses are under pressure to cut costs, it is important that customers come before profit."
Earlier this month, research by Aurix found that agents sticking to a script and communicating poorly was the top annoyance for people ringing call centres.
Unsubtle selling techniques, rude operators and insensitivity were all also noted as frustrations for callers.
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