Call centres need to give emphasis to the quality of entrepreneurship to overcome the effects of the recession, new research suggests.
A study by StreetSmart Cell Centre asserts that embracing this can help businesses gain stronger market positions despite poor economic conditions.
Joe Tawfit, chief executive of the group, claims that the current environment is conducive to improved levels of this behaviour.
"The organisations that have come out on top after a difficult period have been those that have embraced positive change," he explains.
Mr Tawfit says that call centres need to take steps to overcome a number of obstacles before entrepreneurship can be fully encouraged in the call centre environment.
As part of the study, businesses were examined to identify recurring themes in successful adapters.
Members of the call centre industry may be interested to discover that London School of Economics professor Iain Begg has claimed that the recession could be over in weeks, although he has predicted that a full recovery will take some time.
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