Sales call centres could benefit from putting customer relationship management (CRM) in place, according to an expert.
James Cope, a Business Link adviser, said that building CRM can prevent firms from suffering when an employee is either off ill or leaves the company.
He explained: "Quite often a lot of the intelligence and contacts will be lost if a sales person is gone from an organisation. If it's all being recorded and kept in the CRM, a colleague or a new person to the role can easily access the system."
Mr Cope added that CRM systems do not have to be expensive, with many cheaper systems able to be customised so that a firm gets exactly what they require from the technology.
He also said that there is a CRM programme for every kind of firm, suggesting that putting one in place is "vital".
According to a recent Gartner study, the CRM sector is set to be worth $2.3 billion (£1.4 billion) in 2009.
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