Adoption of e-commerce is growing at the expense of high street shopping, a new report indicates.
The online sales index from IMRG-Capgemini has discovered that 17p in every £1 spent by UK shoppers goes to internet retailers, with £26.5 million spent on the web in the first half of 2008.
This figure is 38 per cent higher than the corresponding statistic for 2007, with major retailers reporting strong e-commerce sales even as in-store profits decline.
According to the report, both top-end and low-end retailers are feeling the effects of the shift to internet shopping, with Harrods experiencing 14 per cent growth in visits to its websites and Primark a corresponding jump of 12 per cent since last year, the Guardian notes.
Green issues could be a factor in the expanding profile of e-commerce, with 56 per cent of people surveyed for the report claiming that online shopping is more ecologically-friendly than purchasing items on the high street, the news provider stated.
In related news, Hitwise figures last week revealed that visits to websites in its food and beverage category have grown by 42 per cent since last year.
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