More than one in five Britons are ashamed of the way they talk to call centre operators, a new study has found.
Research by Nuance Communications revealed that this was the case for 21 per cent of respondents.
Meanwhile, Londoners were shown to be the most likely to feel guilty about the way they had spoken to a call centre worker.
People over 55 were least likely to be remorseful about their treatment of consumer care employees.
Ian Turner, general manager for Europe, the Middle East and Africa at Nuance Communications, said that customer care is vital to businesses.
He commented that this is especially true during the recession in which there is a "cash-strapped economy".
Mr Turner added: "As the principle point of customer contact, call centres should be regarded as the company's crown jewels. Contacting a company should be a positive experience, not one that exasperates and tests your limits."
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