E-commerce companies and other web-based businesses have been advised to penetrate social networks to broaden their customer base and hone brand image.
A new post on E-consultancy observes that user-generated online communities are becoming a crucial platform through which content is accessed.
Some 30 per cent of people search such resources for music and video, according to research from Entertainment Media.
And 22 per cent were found to occasionally click on ads found on social networks, with 20 per cent claiming they would be willing to add brands as friends on sites like Facebook.
Other findings of the study highlighted by the industry publication include the 70 per cent of respondents who said they prefer on-demand free content with unskippable ads, compared with 15 per cent who prefer subscription models with no ads.
In related news, auction site eBay no longer permits sellers to leave negative or neutral feedback for buyers in order to increase honesty and trust, the e-commerce company has announced.
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