A Midlands-based consumer care complex has been recognised for its customer care. The Baxi Group's heateam sales call centre has been nominated in the 2009 Top 50 Call Centres for Customer Service. Lee Robinson, customer services director for the Baxi Group, said that he is "delighted" with the honour. He added: "We have empowered our service centre agents to work as a team, encouraging them to highlight areas from the customers perspective where our service could be improved, then finding appropriate solutions and implementing them." Mr Robinson also said that the motivation within the call centre team had made a "real difference" to performance. GfK NOP undertook this study, which involved 16,800 mystery shopper calls being made. The research was commissioned by Call Centre Focus magazine. In other news, Mark Walton, chief executive officer for Aquira has this week claimed that businesses can benefit from the use of telemarketing call centre services.
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