Business intelligence (BI) initiatives are being improved among best-in-class companies through the use of a range of capabilities, new research has indicated.
A study by Aberdeen found that top companies have achieved average productivity gains of 12 per cent over the past year as BI performance improves.
Firms in the top 20 per cent of the survey were found to be reducing 'time-to-information' at four times the average for the industry.
"As the sheer amount of information available for BI applications has grown and the sophistication of BI capabilities has accelerated, organisations are striving to improve time-to-information for business users," noted David Hatch, the company's BI research director.
Return on investment and business performance have historically been adversely affected by the prioritisation of business need over cost - an approach that has been reversed by the most successful firms, the research suggested.
In related BI news, Olivier Silvestre, director of Visual Sciences, this week wrote on DMNews, that web analytics can be beneficial to search engine marketing campaigns.
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